Reading Time: 10 min.

In March 2014 StoneRiver surveyed life insurance carriers on their adoption and use of point-of-sale decisioning (POSD). With advances in technology and nearly immediate availability of underwriting evidentiary data, automated data collection and underwriting have made point-of-sale decisions a reality for many insurance products. The intent of the survey was to assess: • The current level of implementation across carriers • The appetite for point-of-sale decisioning • The varied approaches and methodologies being undertaken