Point of Sale Decisions in the Life Insurance Industry: Survey Results


Reading Time: 10 min.

In March 2014 StoneRiver surveyed life insurance carriers on their adoption and use of point-of-sale decisioning (POSD).
With advances in technology and nearly immediate availability of underwriting evidentiary data, automated data collection and underwriting have made point-of-sale decisions a reality for many insurance products.

The intent of the survey was to assess:
• The current level of implementation across carriers
• The appetite for point-of-sale decisioning
• The varied approaches and methodologies being undertaken

  • Topics:

    • thought leadership