Hard Facts on the Soft Market: Risk Management and Insurance
Published by on
Julie Mendel
Senior Vice President of Education Services
StoneRiver - RegEd
There are two categories of insurance markets in the industry’s cycle. These are the hard market and the soft market. The hard market is generally characterized by high or increasing rates, coverage restrictions and lower limits; a smaller appetite for insurance carriers. The soft market can be characterized by low or falling rates, the availability of higher limits and more flexible contracts; a bigger appetite by insurance carriers.