StoneRiver Product Marketing
Carriers are still looking for ways to improve customer service through a variety of channels like web portals and mobile apps. There was great interest during the dawn of the Internet to find ways to extend information securely to customers and allow self service. Banks immediately jumped at the opportunity and insurance carriers lagged behind for a variety of reasons including security, legal constraints, complexity of information, and platform limitations. Carriers today are taking the lead and allowing more and more access to information and the ability to enter information about their policy or claim. Our industry has made good progress to go beyond policy quoting. The goal in the end is to enhance customer experience by serving each customer in the manner in which they want to be served.