It is easy to describe and understand the notion of Business Oriented Architecture (BOA), yet it is still quite hard to achieve. Insurance industry analysts have recently defined the term as an architecture that applies a new level of focus to deliver benefits to your business extending beyond the reach of your service-oriented architecture (SOA). Since BOA is built on top of SOA, the challenge to achieving BOA enablement for insurers still lies in the maturity level of their own SOA. Taking a look at the origin of SOA, and more specifically, looking at how much farther an insurer could take SOA, explains why BOA enablement is easy to describe but still very hard to achieve.
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